Customer IQ Data Marketplace
Enhance your knowledge of core customers and discover customers you never knew existed with the SherloC™ Data Management Platform (DMP). Activate in-house CRM, mobility data, predictive analytics, re-messaging, look and act-alike audiences from high quality industry leading sources. Tailored data strategies informing compliant digital marketing communications.
Data On-Boarding: Understand Core Customers
Upload first-party CRM into a secure cloud-based data protection locker to gain an understanding of your core audience. Enhance your customer insights with second-third party data enrichment. Reach future customers with similar relevant behavioral attributes.
Data Enrichment: Discover New Strategic Audiences
Combine man + machine to discover quality audiences and future customers through cookieless ID resolution, anonymized mobility data, cognitive psychology, online behaviors, purchase intent, predictive analytics, AI, prediction technology & look + act-a-like modeling.
Audience Activation: Launch Strategic Communications
Strategically deploy data-driven digital communications informed by verified Location IQ + Compliance IQ + Customer IQ. Scale reach to eligible in-market audiences with approved creative digital assets across premium canna-compliant digital ad inventory.